Each year, 75 million Baby Boomers spend $100 billion on clothes--but you'd never know it to look at them. Just ask one of America's leading style consultants, Sherrie Mathieson.

Alarmed at the lack of fashion sense of her fellow Boomers, Sherrie has set out to change the look of an entire generation.

The result is Forever Cool, a guide for those who are asking, "How can I look great and still be age-appropriate?"

Her answers will help both men and women reassess and reinvent their looks to balance their changing physiques with their active lifestyles.

Sherrie’s clever, affordable tips let those people approaching or over 50 express their personalities with a way of dressing that is stylish, practical, and utterly cool.

Forever Cool will forever change the look of middle age!